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Guangzhou Yuxiang Trading Co., Ltd.
First Floor, Building A4, West Bank, Xingang East Road Exhibition, Haizhu District, Guangzhou City, Guangdong Province

Tel: 86-20-34399422 Fax: 86-20-34399455
Website: www.Froebelgift.com
Mailbox: sales1@froebelgift.com

News

Ubisoft Signs Console Game Deal with Hasbro

Ubisoft has signed a deal with toy-giant Hasbro, allowing the publisher to develop and publish console games based on popular Hasbro board game properties for current and next-gen hardware.
Monopoly, Scrabble, Trivial Pursuit, Risk, Battleship, and Cranium are among the brands confirmed by the recently announced deal. Ubisoft will take over the reins of the console board game racket from previous rights holder EA, but as Gamesindustry.biz notes, EA has not released a Hasbro brand title since 2011's multi-platform Family Game Night 4: The Game Show and Trivial Pursuit: Bet You Know It for Wii. EA and Hasbro's partnership continues in the mobile space after a 4-year agreement was signed last month.
"Ubisoft's leadership and expertise in the console gaming space will help support Hasbro's strategy of bringing consumers engaging play experiences with our brands across multiple platforms," said Hasbro's senior VP and GM for digital gaming Mark Blecher in a statement.
We're yet to receive any detail on specific titles or release windows.
Lucy O'Brien is Entertainment Editor at IGN AU. Follow her ramblings on